The Big Switcheroo, Part Two

Last Updated Jun 4, 2008 3:19 PM EDT

Business thinkers may want to skip the second part of "The Big Switch." It's learned and interesting, but not very much about business -- at least, in the short term. In the long term, his speculative logic changes everything about society. The Universal Computer that will emerge from the rise of utility/cloud/grid computing (pick your favorite name) will make all the decisions for us. Many of us may not have jobs, anyway. Besides, we'll have become eusocial servants of the computer.

Big Think Breakdown: Buy it and read the first part. [My review of part one: Are You Ready for the Big Switch?] It's strongly argued, fun to read, and will challenge the way you think about and use technology. Look through the second part if you're interested in a compelling essay on the dark side of the cloud.


Some other reviews:

Business Week's review
Trapped in the Grid
The Digital Utility

  • Michael Fitzgerald

    Michael Fitzgerald writes about innovation and other big ideas in business for publications like the New York Times, The Economist, Fast Company, Inc. and CIO. He’s worked as a writer or editor at Red Herring, ZDNet, TechTV and Computerworld, and has received numerous awards as a writer and editor. Most recently, his piece on the hacker collective the l0pht won the 2008 award for best trade piece from the American Society of Journalists and Authors. He was also a 2007 Templeton-Cambridge Journalism Fellow in Science and Religion.