The 9 Dangerous Myths of B2B Marketing

Last Updated Jan 28, 2011 10:27 AM EST

Earlier this week, I posted "The 10 Commandments of B2B Marketing" as a bit of a reminder about the proper role of Marketing in the corporate world. Not surprisingly, the post received several comments from marketing professionals, complaining that I was bashing Marketing.

Their criticisms proceed directly from a set of myths about marketing that have entrenched themselves inside many companies. These nine myths are dangerous, because they create marketing groups that spend money with little impact, and often become "sales prevention teams."

Here are those myths, why they're myths, and how to expunge them from your firm.

Click for the first myth »

Illustrations by Lorelyn Medina