Who or what is a futurist? Frankly I'd struggle to answer this until I met Craig Rispin.
In this short video interview, Craig shares some tricks of his trade to help us get a better picture of the future.
What futurists call 'environmental scanning' is a terrific way to keep abreast of developments that may impact your business and happily with the help of Google Trends this is a fairly straightforward action. Craig tells us how.
He goes on to talk about 'scenario planning' and introduces the concept of a 'Future Wheel'.
It's a wonderful intro to the world of the futurist, watch the video here.