Last Updated Aug 5, 2009 8:45 AM EDT
No. Don't bother. And that advice comes from Alexandra Samuel, who runs her own social media consulting firm.
Writing on Harvard Business Publishing, Samuel says that following the latest hot thing down the boulevard, like Twitter, is wasting your time and following someone else's agenda.
"The minute you stop trying to keep up, you open a far more exciting possibility: getting ahead with what matters to you, your team and your business."That's tremendous advice. Identify your strategy first, and then figure out which social technologies, if any, can give you tactical advantages in achieving it.
Read her post, Don't Keep Up With Social Technology.
Do you agree with Alexandra that we are spending too much chasing technology at the expense of time on getting the core business right?