Watch CBS News

Stay on the Q&A Offensive

Listening to the taped version of my speech at the University of Arizona recently, I identified several moments during the Q&A where I could have done better.

Reading this quickie with communications guru Michael Sheehan in Harvard Business Review (free), I'm again reminded that I have spent far too much time focusing on "my" presentation and virtually no time prepping for Q&A.

This should be obvious -- in Arizona I spoke for 25 minutes and we had 45 minutes of Q&A (ranging from peak oil to value of an MBA to spirituality). But even if the ratio was more talk, less Q&A, Sheehan says speakers should still focus on Q&A because of the audience's heightened attention during this period.

Here's what I've done well so far during Q&A time:

  • List possible questions to ask on a slide to make it easy to get the ball rolling
  • Presented open body language and a "no dumb questions" demeanor

Here's what I've done poorly in my Q&A sessions so far:

  • Cut off questioners before they've finished
  • Haven't repeated the question back to the audience in case others couldn't hear
  • Not tied certain questions back to the larger theme of my talk
  • Been too verbose on simple questions

If you're a speaker, are you thinking about how to cultivate a rich and open question-and-answer session which will allow you to reinforce the themes you raised in your speech?

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.