Last Updated Nov 18, 2008 11:45 AM EST
Solve the wrap rage problem.
Wrap rage, as you well know on Christmas morning, is that rising temper you feel as you try to cut through the almost unconquerable clamshell plastic wrap surrounding your child's gifts. Forget scissors -- you need a diamond-tip tunnel digger to get somewhere.
This packaging is so difficult to open that just the act of trying sends 3,000 to 6,000 people a year to hospital emergency rooms, according to various reports.
So there's your business opportunity.
Now, you'll have some competition. Amazon has already announced it is working with vendors including Mattel to create "frustration-free" packaging. Innovation expert Scott Anthony, writing on Harvard Business Publishing, believes Amazon could win a real competitive advantage with this move.
But the solution developed by the online retailer won't really solve the shoplifting problems that brick-and-mortar retailers face.
So your deliverables include:
- Create wrapping that potential buyers can see through to the product inside.
- Make it secure enough so that shoplifters can't easily open it, or that includes some other deterrent.
- The container must be rigid enough to afford protection during international transport.
- Have an easy-open mechanism for buyers once they get the product home.
You've still got time to come up with the perfect product solution. If you do you'll be rich, your name will be spoken with the reverence usually reserved for the likes of Mother Teresa, and your good soul will be prayed for each Christmas morning by grateful parents.