Social Networking for Senior Management

You know you're supposed to be on LinkedIn — at least according to the people who keep emailing you those invites. But what's the real business value of social networking sites — and what are the downsides? Our feature package answers your questions and gives you everything you need to get started. We also look beyond the standard professional networks to find out how successful business people are using sites like Flickr and Twitter for a surprising variety of business functions: