The post recounts the stories of two companies that have used social media tools specifically designed for business, such as Yammer, to speed up communication and improve results. But don't just rush in to microblogging without thinking it through. There are several steps necessary to get the most out these tools.
- Start small and monitor results. Consider pursuing a strategy first coined in The Economist: Ubiquity First, Revenue Later. Build an audience first and then uncover how it can lead to increased employee productivity or faster time to competence. Since microblogging is a modest expense, (often as low as $1.00 per user per month) there need not be elaborate ROI studies prior to piloting the service. However, you do need to identify key business goals you want to measure as microblogging rolls out across the company, such as increased brainstorming or greater ease in seeking feedback from employees. Then follow the impact on revenue.
- Provide training to employees. Train employees in how to use microblogging effectively, as well as in your social media policies and guidelines for sending signals or alerts through out the enterprise. Training can consist of webinars, online training programs, or face-to-face Lunch & Learns.
- Integrate Microblogging into your workflow. Lead by example when you launch microblogging inside your company.... use microblogging to get work done... so it is a productivity tool rather than "another thing" to do during busy days.