"In talking about engaging bloggers in PR, we are often cautioned about astroturfing, i.e. posting while pretending to be someone else such as a happy customer fighting off criticisms of your client.The post includes some helpful ground rules for those that do comment on their own stories.
But what about posting -- as the PR person? It seems to go against the idea of the PR person being in the background and the official client spokesperson doing all the official client spokespersoning. So, I have often been reluctant to do so, preferring to identify conversations where the client should jump in on their own."