Seth Godin on Why Mediocrity Means Failure

In order to be successful you need to "fit in," right. You need to talk a certain way, look a certain way, act a certain way, and so forth. Great advice, but dead wrong.

In this video, marketing guru Seth Godin explains why being exactly like every other sales professional is the ultimate kiss of death:

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which also has a distribution agreement with BNET for video content.