Selling Fear: The Finances of Halloween
It's Halloween today and the business press is enjoying the holiday as much as any kid in a costume. Even the staid folks at Fortune are getting in on the act. They're running a package of articles on the somewhat scary topic of making money from fear. Among the roller-coasters and horror movies, the magazine also offers the scoop on exactly how much profit is to be had in Halloween:
- More than 90% of kids will go trick-or-treating this year. Total price tag for all those costumes: $1.8 billion--up 80% since 2004
- Greeting card companies love Valentine's Day and Mother's Day. But Halloween is starting to grab their attention, too: This year, Americans will spend more than $310 million on Halloween cards, up a whopping 16% from last year
- Tis the season for cauldron-stirring witches, inflatable lawn pumpkins and table-top figurines. Estimated price tag for all those Halloween decorations: $1.4 billion
(Image of jack-o'-lanterns by photogamer, CC 2.0)