Selling B2B: A Field Guide

Last Updated Jul 16, 2010 9:58 AM EDT

B2B Selling selling isn't easy. However, it's a lot more difficult if you don't know the players. Here are four free "field guides" that describe the folk you'll need to deal with, if you're going to close the deal. Enjoy!
  • blogs.bnet.com/salesmachine/?p=2145&page=2" target="_blank">YOUR FIELD GUIDE TO B2B SALES MANAGERS -- A gallery of the most common bosses, along with quick advice for managing each type.
  • YOUR FIELD GUIDE TO B2B CUSTOMERS -- A gallery of the most common varieties of B2B stakeholders, along with sage advice on how to sell to them.
  • YOUR FIELD GUIDE TO B2B MARKETERS -- A gallery of marketing folk, along with suggestions about the p proper care and feeding.
  • YOUR FIELD GUIDE TO OTHER EMPLOYEES -- A gallery of the most common irritating co-workers, along with advice on how to cope.
READERS: Any other field guides you'd like to see?