Sales Quiz: Which Email Will Spur Customer Action?

Last Updated May 17, 2011 9:55 AM EDT

SCENARIO: You work for a manufacturer who prepares quotes for project opportunities. After submitting a bid, you don't know what's happening. You wonder if you are still in the running or if there's been some delay. You decide to send the prospect an email to find out what's going on.

Which of the six examples below will be the most effective at getting a response? Vote in the poll, then click on the link below to get my humble opinion.

  • REMINDER #1: "It's been 30 days since our last meeting and I'm trying to get a feel for what the team here might need to deliver. By any chance do you have some news about the ABC project? I realize you've got a lot on your plate, but anything that you could share would be appreciated. "
  • REMINDER #2:"I've got my manager breathing down my neck for a forecast. I was hoping you might have some good news about the ABC project, or could give me some idea where it's at right now. Can you help me out with a quick update? I'd really appreciate it."
  • REMINDER #3: "I'm following up on the ABC project and quote I sent you. Do you know the award date? Are we still in the running? As well, do you need any additional support on the project?"
  • REMINDER #4: "It's been 30 days since I prepared that preliminary proposal for you. Since then we've been unable to connect. Now I'm not one to push, but in most cases we'd have circled back to each other by now. Please call me or let me know when you can give this some attention."
  • REMINDER #5: "I have not heard from you in 30 days. While I hate to do it, I'm going to close this file. We can resubmit our ideas once you are in a better position to move forward on a solution."
  • REMINDER #6: "I was reviewing your proposal and did a little math. It seems that the ROI we agreed upon breaks down to $1,500 per day. That means you could have increased your measurable productivity by $135,000 by now. What ideas do you have about how you and I could work together to ensure that you and ABC company begin enjoying these productivity increases soon? This initiative can be a real feather in your career cap and I want to help you get it."

Click HERE for my opinion