Watch CBS News

Regular, Consistent Marketing Wins!

In this very short little video I bang on about what I call 'binge marketing' and why it's not good for business.

Binge Marketing describes how some businesses splurge on marketing as some kind of knee-jerk reaction to a downturn in income or a lull in inquiries.

It's rarely a good move and never a replacement for regular, consistent activity.

So are your guilty of bingeing? Watch the video and see if you recognise yourself!

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.