Regular, Consistent Marketing Wins!

Last Updated Sep 4, 2010 8:20 AM EDT

In this very short little video I bang on about what I call 'binge marketing' and why it's not good for business.

Binge Marketing describes how some businesses splurge on marketing as some kind of knee-jerk reaction to a downturn in income or a lull in inquiries.

It's rarely a good move and never a replacement for regular, consistent activity.

So are your guilty of bingeing? Watch the video and see if you recognise yourself!

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (, the Australian online community for solo business owners.