Ready for New Business?

Last Updated Sep 23, 2008 12:50 AM EDT

One of the distinguishing behaviours of a successful entrepreneur is that they are always at the ready when it comes to fulfilling their work and accepting new business.

"Being at the ready" can mean different things to different people, but in general it indicates the following pattern:

1. You have all you need at your fingertips
This may be as simple as holding stocks of paper, staples and printer ink; or more industry-specific readiness covering technical manuals, documentation and the like.

In other words, you have what you need to do what you do and you have it right here, right now.

2. You have immediate access to support
Many of us use sub-contractors or work alongside fellow specialists when accomplishing our work.

Waiting until the work comes in before you build such relationships is a potential recipe for disaster.

Successful entrepreneurs are always on the lookout for their ideal team members and know whom to call when the need arises.

3. Your office is "new business ready"
Let's assume you're on the lookout for four new clients.

Not only do you need to make sure you have your intake paperwork ready, but specifically have four files to one side.

Clear a space in your filing cabinet and don't be afraid to tell the world what you're up to.

"Build it and they will come" is never more apt than when applied to readiness.

So how ready are you?

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (, the Australian online community for solo business owners.