Last Updated Sep 28, 2009 5:01 PM EDT
Scenario: You've been asked to give a sales presentation to a large group of people, a mix of decision-makers, stakeholders and influencers. You want to make a good impression (of course) and you need to set the stage for the rest of the presentation. What's your best opening remark?
- Introduce yourself. If they're going to buy from you, your audience will want to know who you are and who you represent.
- Explain your presence. Your audience will take you more seriously once they understand the context of the meeting and why they're attending.
- Tell a funny story. People easily forget dry presentations. A little bit of humor is the best way to break the ice and get the audience involved.
- Quote a statistic. Sales is all about business, and business runs on statistics. So give them a factoid that opens up their eyes.
- Thank your contact. Selling is all about relationships, and relationships thrive on courtesy, so its crucial to give credit where it's due.
- Summarize your solution. These are busy people, so they'll want to know what they're going to hear about... before they decide to listen.