Last Updated Dec 16, 2009 5:07 PM EST
However, as I reported yesterday, a new survey has found that Hispanics are currently proportionally underrepresented at the executive level of many large, American corporations. Even if it takes a few more years for Hispanics to climb to the top of the corporate ladder, many companies, it seems, are already advertising specifically to Hispanics.
When a company decides to target the Hispanic market, one question automatically arises: Should the messages be in Spanish?
It's worth noting that the majority of Hispanics in America either only speak English or are bilingual. Pew research shows that while 46 percent of Hispanics over 18 cannot really speak English, amongst those under 18, only 18 percent cannot fully communicate in English. I think it's safe to assume that roughly the same percentage of people cannot read well in English either. And even if English is understood, Spanish translations might make a difference.
Feel free to also weigh in on the debate below.