Last Updated Oct 31, 2008 7:01 PM EDT
So if you want to get on one of their shows, should you a) pitch like you always do or b) spend an extraordinary amount of time crafting the absolutely best pitch you can? It's a rhetorical question, because the answer is obviously b).
I just finished an hour moderating a fascinating Bulldog Reporter webinar with Susan Harrow, author of "The Ultimate Guide to Getting Booked on Oprah," who discussed the tips and techniques for breaking through with national talk shows.
The overriding message? Bring your A-game. Pitch incredible personal stories or novel products or services, not me-too drivel. Do your homework and be completely ready to go when you get that coveted call from a producer. Think through your entire segment. Practice with a media trainer to hone your skills.
This is true whether you are pitching The Oprah Winfrey Show or the NBC Nightly News. These people have the world, literally, to choose from. If you want to break through, raise your game to their level -- don't expect them to drop down to yours and help you.