Time Warner-owned magazine publisher IPC Media is the latest media group to sell its own display ads surrounding its content on YouTube. The company, which has 25 YouTube channels for brands including Marie Claire and NME, claims to be the first UK publisher to sell ads on the Google-owned site. And in theory it’s quite a long tail to exploit: IPC has uploaded 2,000 YouTube videos to date and has generated 38 million views so far. Online video distributor Myvideorights started to sell inventory surrounding its YouTube clips.
By Patrick Smith