paidContent - @ Brainstorm Tech: AOL CEO Tim Armstrong: Turning The Culture Around
This story was written by Rafat Ali.
Still hot here in Pasadena, at the Fortune Brainstorm Tech conference this morning. Tim Armstrong, the CEO of AOL (NYSE: TWX) is on now, and is covering most of the points he did in interviews earlier this week. I am live tweeting some of the bits here, and some edited/modified highlights below:
» Tim Armstrong, CEO, AOL: We are trying to bring Silicon Valley type of sensibility to content.
» More VC investment in content systems than ad systems over time, and we want to do former.
» Have done 4-5 reviews of Mapquest since I joined. Lotsa work still to do there, around engineering, not strategy.
» Respect for brand marketers has kicked in for us.
» Armstrong to AOL Ventures: This is manifest destiny for you: this is the playbox and figure out your future.
» Relegence and Truveo are big assets for us.
By Rafat Ali