Last Updated Nov 30, 2009 2:55 PM EST
This morning's post "Reach ANY Executive in 10 Easy Steps" requires some cold-calling to make it work. While I provided some links to help you out with that, there's still a big barrier that many sales professionals face when making first-time calls: fear. Here's a quick video about overcoming that fear from Keith Rosen, one of my favorite sales trainers. Enjoy!