Last Updated Sep 25, 2008 5:37 PM EDT
- The New York Times has announced syndication deals with ReadWriteWeb, VentureBeat, and the GigaOm network.
- The Washington Post has a syndication deal with TechCrunch.
- CNNMoney, Fortune, and BusinessWeek have similar deals with the GigaOm network.
But the resulting two-tiered model of content sites is two-thirds of the way toward the vision expounded by yesterday's interview, CEO Chris Tolles of Topix. Tolles is building his business model around journalists, bloggers and comentarians. Most media websites allow users to comment these days, but few are entirely comfortable with the practice.
Part of the reason is that comments can easily attract trolls, flamers, and other gangs of mean-spirited posters. Then, there is the issue of obscene/offensive language. Companies try all sorts of methods to seed their commenting communities in the hope of establishing a higher quality user experience, but Tolles, for one, doesn't see the point.
"I don't care what people say, as long as they participate," he told me. "I'm amoral when it comes to that content. A successful community builds itself."
Though it will be hard for traditional media execs to accept this approach, ultimately it is necessary to loosen the controls if they want to foster a strong interactive community on their sites. Their initial deals with bloggers open the door to that third tier -- to every(wo)men -- that will be necessary for success in the new media reality.