There are not very many charts measuring the state of the U.S. newspaper industry that have trended in a positive direction the past few years, and the one above, charting newsprint consumption from 2003 onward is no exception. This data was compiled by Matalia & Co. for the Newspaper Association of America.
The authoritative industry blog for Editor & Publisher called Fitz and Jen covered this and some related issues this week, one of which is the tendency of many to refer to the newspaper business as a "dead tree medium."
In an upcoming white paper by a trade group, The Print Council, according to the blog, there are a number of ways paper products may be more environmentally friendly than computer-based Internet sites:
- Over 57 percent of the paper consumed in the U.S. last year was recycled, a greater portion than for any other recyclable material.
- More than 60 percent of all paper produced in the U.S. comes from a renewable energy source -- six times the national average for all industry.
- The average person uses 440 pounds of paper, which requires 500 kilowatt-hours worth of electricity, whereas the average computer can use that much electricity in five months "of continual use."
You can read more about these matters over at Fitz & Jen.