Newell Rubbermaid: Interview with a Sales Manager Superstar

Last Updated Nov 9, 2010 9:25 AM EST

I have a real treat for you today. I just got off the phone with Paul Boitmann, president of global sales at Newell Rubbermaid. He's got a sales team of around 1,500, moving about $6 billion in consumer products every year.

Why should you care? I'll tell you.

The sales profession is currently facing a period of extraordinary disruption. As products become more like commodities, sales professionals are struggling with customers (and channels) that can order stuff over the web -- usually from a competitor that's offering it cheaper.

I can't tell you how many times I've received heart-felt emails from sales pros struggling with competition underpricing them. The frustration out there among sales professionals is so thick, it's like a soupy fog.

So here's what's cool about this interview.

Boitmann handed me the keys to sales success in a commodity market. He described specific sales techniques that Rubbermaid is doing to keeping revenues and margins up, even in a market that's full of cheap knock-offs.

This is the kind of information that you simple can't get anywhere. Seriously, what Boitmann had to say blew my figurative socks off. So, if you're ready for a REAL eye-opener, read the interview by clicking on the link below.

CLICK to read the interview with Paul Boitmann »