Last Updated Nov 9, 2010 9:25 AM EST
Why should you care? I'll tell you.
The sales profession is currently facing a period of extraordinary disruption. As products become more like commodities, sales professionals are struggling with customers (and channels) that can order stuff over the web -- usually from a competitor that's offering it cheaper.
I can't tell you how many times I've received heart-felt emails from sales pros struggling with competition underpricing them. The frustration out there among sales professionals is so thick, it's like a soupy fog.
So here's what's cool about this interview.
Boitmann handed me the keys to sales success in a commodity market. He described specific sales techniques that Rubbermaid is doing to keeping revenues and margins up, even in a market that's full of cheap knock-offs.
This is the kind of information that you simple can't get anywhere. Seriously, what Boitmann had to say blew my figurative socks off. So, if you're ready for a REAL eye-opener, read the interview by clicking on the link below.