New Apple iPad This Holiday Season? Don't Hold Your Breath

Last Updated Sep 13, 2010 6:11 PM EDT

According to several blogs, Apple (APPL) is considering releasing a new iPad in time for the 2010 holiday season. While Steve Jobs' company has more tablet competition than ever, there are way too many reasons why we won't be seeing iPad 2.0 on Black Friday.

For starters, the current iPad is selling too briskly. Analysts already expect Apple to sell 7 million iPads by year end. Traditionally, Apple lets its current product supplies dwindle on the shelves four to eight weeks before the next iteration is available. If you work backwards from December, Apple would have to miss a good chunk of the crucial October/November holiday shopping season to get a new iPad on the shelves in 2010.

Speaking of production, Apple is just getting to the point where it can meet the current iPad demand. It finally shifted the online shipping turnaround time to 24 hours. Ironically, a new iPad would throw a wrench in the iPad sales: Apple's manufacturers would be divided between two different models and consumers would be more hesitant to purchase the current model after a new one is announced. (A lesson learned by Nintendo (NYTDO) when it announced a new 3D handheld a couple weeks before its new, previous generation 2D handheld was released. Lackluster sales followed.)

There are definitely lots of tablet-related press releases going out, but the iPad competition isn't here yet - and won't be a threat this holiday season:

Furthermore, as my BNET colleague Erik Sherman recently said, it's really not about Apple versus everyone else since many of the tablet competitors, like Kno, are aiming for a particular audience.

Finally, Apple would give its 4 million or so iPad customers little to know reason to purchase a new one. According to Devin Coldewey at CrunchGear, the recent rumors are spurred by Apple wanting FaceTime on as many devices as possible. Is a built-in camera enough incentive for consumers to spend another $500 on an iPad? Very doubtful. Ditto on a retina display, which, because of the large screen, is something that isn't as necessary on the iPad. Most notably, as Jobs said at this month's Apple Fall Keynote, iPad multitasking, the Apple online community GameCenter and other updates were coming this fall. Apple wouldn't be cramming all these into an iOS update if it could make them only available on a new iPad.

Apple rarely releases products outside of its annual cycle and the iPad just hit stores in April. Expecting another iPad in 2010 is just wishful thinking.

Photo courtesy of Camera On Autopilot // CC 2.0
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