Netflix mocks Amazon in DVD drone video

Netflix (NFLX) is poking fun at rival Amazon.com (AMZN) in a mock commercial for drone-powered DVD home delivery service.

Says Hank Breeggemann, general manager of Netflix's DVD division, in the video, which was posted on YouTube, "Now we're getting back to our creative roots with our groundbreaking, same-day home-delivery subscription service, Drone2Home."

Two Netflix employees reportedly made the video for the DVD division's annual meeting.

Amazon said in December that it is developing a delivery system that uses unmanned vehicles, with a goal of getting packages to customers within 30 minutes. The company likely remains several years away from implementing the technology.

Amazon CEO unveils drone delivery concept 03:44

Netflix's video shows a drone supposedly flying near the Gateway Arch in St. Louis, dropping a DVD in front of someone's house and getting repaired by a researcher. The drone flies through an office, its propellers scattering papers everywhere.

"That's right, our fleet of high-tech drones will deliver your disk to you within mere seconds of you adding it to your queue," Breeggemann says. "Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs."

Erik Sherman

Erik Sherman is a widely published writer and editor who also does select ghosting and corporate work. The views expressed in this column belong to Sherman and do not represent the views of CBS Interactive. Follow him on Twitter at @ErikSherman or on Facebook.

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