- The Find: Giving a reason, any reason, may help you persuade others to do as you ask.
- The Source: More tips on polishing your persuasion skills from the authors of Yes! 50 Scientifically Proven Ways to be Persuasive as related by the blog, Marginal Revolution
- A stranger approaches someone waiting in line to use a photocopier and simply asks: "Excuse me, I have five pages. May I use the Xerox machine?" Sixty percent of people agreed to allow the stranger to cut in line when faced with this direct request.
- Next, a stranger made the same request but added a reason: "May I use the Xerox machine, because I'm in a rush?" Nearly everyone (94 percent) agreed.
- Finally, the stranger approached and gave a totally senseless reason for the request, but still employed the word 'because': "May I use the Xerox machine, because I have to make copies?" Despite the inanity of the reason, 93 percent of people still complied with the request.
The Question: Any real-life examples of the power of because?