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Microsoft V. Google: Two Opposite Approaches To Browser Advertising

This story was written by Joseph Tartakoff.
The first Google (NSDQ: GOOG) TV ad for Chrome plays up the browser's simplicityas easy to use as putting together some blocks, the ad basically claims. But Microsoft (NSDQ: MSFT) has settled on a different angle with Internet Explorer. In one of its inaugural pitches for the browser (featuring Superman Dean Cain), it highlights the chaos that it believes would exist without IE.

The ads, after the jump.


By Joseph Tartakoff