Microsft On Google-Yahoo Tie-Up: Google To Have 90 Percent Of Ad Market; Market Less Competitive

This story was written by Joseph Weisenthal.
Microsoft has weighed in on this evening's announcement, claiming that the agreement gives Google (NSDQ: GOOG) 90 percent of the online ad market, and thus makes the market "far less competitive." So far, it doesn't have an officla strategic response, other than that it's weighing its options. But it does deliver a key message to Yahoo (NSDQ: YHOO) shareholders: "Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers." Basically, if you want to get paid for your shares, you'll go with Microsoft (NSDQ: MSFT). If you want to see the value of your holdings collapse, then sign an ad deal with Google and good luck going it alone. Full statement.

By Joseph Weisenthal