Match the Company to the Brand Disaster

Last Updated Jul 23, 2010 11:36 AM EDT

The Daily Finance website just published a list of the brand disaster of 2010. Now, I think it's early roads to be naming "disasters of the year," but I must admit that some of this years debacles will be hard to beat. Anyway, don't read the original article yet (there's a link later in this post). Instead, let's test how closely you're following the business news scandal sheet.

Here are the top ten "brand disasters of 2010" in alphabetical order, followed by the 10 biggest blunders they made, also in alphabetical order. Match the company to the disaster, then click on the link below to get the correct answers.


  • 1. Adobe (ADBE)
  • 2. BP (BP)
  • 3. Dell (DELL)
  • 4. Goldman Sachs (GS)
  • 5. Google (GOOG)
  • 6. Johnson & Johnson (JNJ)
  • 7. Nokia (NOK)
  • 8. Research In Motion (RIMM)
  • 9. Sony (SNE)
  • 10. Toyota (TM)
  • A. Becoming a niche vendor for business usage.
  • B. Can't get a viable smartphone to market.
  • C. Caused a major environmental disaster.
  • D. Contributed to worldwide financial meltdown.
  • E. Killed customers due to faulty equipment.
  • F. Left the Chinese market in a huff.
  • G. Lost competitive edge in game consoles.
  • H. Polluted factories making children's medicine.
  • I. Shipped faulty products to hospitals.
  • J. Support on Apple handhelds cancelled.
CLICK for the answers »