The Breakfast of Champions has a new champion. Mark McGwire of the St. Louis Cardinals has slugged his way onto the Wheaties box.
General Mills on Tuesday unveiled a special box commemorating the incredible season in which McGwire shattered Roger Maris' single-season record by hitting 70 home runs.
A 1 1/2 million McGwire boxes will be available to the public starting next week.
The company also said it would donate 10 cents to the Buoniconti Fund to Cure Paralysis for each box of Wheaties, Honey Frosted Wheaties or Crispy Wheaties 'n Raisins sold through Nov. 6, including the McGwire box.
The fund was co-founded by former Miami Dolphin linebacker great Nick Buoniconti, who was inspired to help in the efforts to cure paralysis when his son Marc broke his neck playing college football at The Citadel.
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