LiveUniverse Buys Online Movie Ad Network Peerflix
This story was written by Amanda Natividad.
LiveUniverse, the online media holding company is continuing on its streak of picking up assets on the cheap, and has now bought Peerflix, once an online DVD trading service which morphed into an online advertising network focused on movie watchers. Terms of the deal were not disclosed.
Peerflix received two rounds of funding, the first round from Battery Ventures, BV Capital and 3i (the amount was undisclosed), and the second $8 million round, from previous investor. LiveUniverse has earlier bought other sites on the cheap including Revver, Pageflakes, Meevee and others. More on the acquisition here.
By Amanda Natividad