Last Updated Apr 16, 2010 5:02 PM EDT
The move perfectly taps into the backlash against airbrushing to make models look impossibly thin. Best of all, the two photos show that the real Britney -- and realness in general -- is a lot sexier than the plastic stick-figure that Candie's turned her into for the actual ad.
Plenty of celebrities and brands have had the opportunity to make the same points. Demi Moore had a huge platform to do the same thing when untouched shots of her emerged from a Helena Rubinstein ad -- but the woman who once took on the U.S. Navy didn't say a word. Apparently it takes Spears to break ranks with the PhotoShop mafia that dominates fashion advertising.
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- Ralph Lauren Fired Photoshopped Model for Being Too Fat
- French Pols Want "Fashion Police" to Ban Retouched Models in Ads