Watch CBS News's Allan Branch: 'I Couldn't Do My Job Without...'

Ever wonder what apps and gear busy entrepreneurs use to boost their productivity, stay organized, and maintain their sanity? In our ongoing series, we ask company CEOs, founders, and other influential business folks to reveal their tech essentials.

The Entrepreneur: Allan Branch, co-founder of

The Business: is a Web-based bookkeeping tool for business owners who hate accounting -- which is pretty much all of them.

The Tech Tools That Make His Life Easier: " and, which help us refine our sales funnel on LessAccounting. Our goal is to show our app's value proposition as efficiently as possible to our site visitors. allows me to ask my users, 'What's keeping you from signing up?' allows me to A/B test our site to see how people react and convert to our revisions."

Specs: and both offer free trials. After that, the former costs around $29 per month, while the latter has multiple plans starting at $17 per month.

If you're a CEO, founder, or all-around Important Person, we'd like to hear how you'd fill in this blank: "I couldn't do my job without _____." Ping me at
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