Latest Recession Layoff: Bye-Bye Tiger Woods!

In a cost-cutting move, GM is laying off the great Tiger Woods.

The New York Times reported the amicable parting on Monday. Woods, the story said, looks forward to more quality family time. GM obviously can use the estimated $7.5 million per year it pays to the greatest golfer in the world to hawk Buick. (More money to fuel the GM corporate jet fleet?)

What celebrity endorsers are next to feel the cold steel? My hit list:

Jason Alexander for KFC (Question: is Alexander really a celebrity these days? It's been 10 years since the final Seinfeld episode after all.)
Jessica Simpson for Pizza Hut. Keep walking those boots!
Lindsay Lohan for Proactiv. Is acne the worst of her problems?

But please DirectTV, pay Beyonce whatever she wants!

Related reading: Marketing Maria: Managing the Athelete Endorsement (HBS Working Knowledge)

Sean Silverthorne

Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001.

Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNET and executive editor of ZDNET News. While at At Ziff-Davis, Silverthorne also worked on the daily technology TV show The Site, and was a senior editor at PC Week Inside, which chronicled the business of the technology industry. He has held several reporting and editing roles on a variety of newspapers, and was Investor Business Daily's first journalist based in Silicon Valley.

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