NEW YORK - Pop-Tarts might not just be for breakfast anymore.
Kellogg (K) is giving the public a taste of some unique flavor combinations featuring the morning time treat by transforming its New York eatery into a Pop-Tarts Cafe this week.
Some of the menu items include a personal Pop-Tart pizza, chili Pop-Tart fries, and tarty tacos and burritos, with a marketing executive with the food company calling Pop-Tarts an “exciting dining experience.”
Visitors to the Times Square restaurant can also sample milkshakes, cheesecake and other confections made from the pastry.
When Kellogg’s introduced Pop-Tarts in 1964, the only available flavors were strawberry, blueberry, brown sugar cinnamon, and apple currant. Today the company markets at 30 different flavors.
The pop-up Pop-Tarts Cafe is open through Sunday.