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JetBlue Ends $599 All-You-Can-Jet

JetBlue announced it sold out of its $599 All-You-Can-Jet promotion, two days early, but declined to mention how many were actually sold.
"That is a great question, and one we don't want our competitors to know the answer to," JetBlue's Bryan Baldwin told the Los Angeles Times, adding that demand "exceeded our expectations."
While private companies don't necessarily have to publicize their policies, the coy dodging of the question fills me with trepidation. So, was JetBlue serious about the numbers, or did it offer only a hundred $599 monthly passes to gain publicity? Or did they have a more legitimate number in the thousands?

Until they let us know, I guess the world can assume it was yet another marketing ploy to whet the public's appetite rather than offer a real alternative. If anyone out there knows the truth of the matter, feel free to let me know.