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Jeb Bush releases new web ad accusing Trump and Obama of divisiveness

SAN FRANCISCO, CA - JULY 16: Republican presidential candidate and former Florida governor Jeb Bush speaks to workers at Thumbtack on July 16, 2015 in San Francisco, California.

Justin Sullivan, Getty Images

Jeb Bush's campaign released a new web ad during the height of the Trump dustup over the weekend, called "Come join us," and it goes after Donald Trump and Barack Obama for their "divisiveness."

The ad, a compilation of Bush moments on the campaign trail, says, "We need to focus on the things that tie us together, and whether it's Donald Trump or Barack Obama, their rhetoric of divisiveness is wrong."

Bush presents himself as a contrast, saying, "I campaign embracing diversity. Come join us - come join the team that is creating hope and opportunity."

And, he continues, "A Republican will never win by striking fear into people's hearts."

Bush has criticized Trump on the campaign trail, notably over Trump's remarks about Mexican immigrants, which he called "extraordinarily ugly." Trump, for his part, has claimed he doesn't see Bush as "a factor" in the race.