"I believe the biggest strength I had when starting Threadless was that I was a complete amateur. Being a sophomore in an art school, I knew very little (nothing) about business, e-commerce, t-shirt manufacturing, order fulfillment, etc. This allowed me to approach all of those things with completely fresh eyes. I believe that innovation comes from amateurs... take your ignorance about things and turn it into a strength, a fresh, new way of looking at the way things work!"
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