Last Updated Mar 18, 2008 8:02 PM EDT
There were already so many similar services -- Digg, Reddit, del.icio.us Newsvine, Newser, Helium, and another beta entry, Mixx-- that the market seemed more than saturated.
But, after only a few weeks in action, Yahoo's social media/bookmarking service is starting to look like a good move, after all. The key is the way in which Buzz deepens Yahoo's partnerships with small-to-medium sized online publishers.
(Buzz measures consumer votes and search patterns to identify hot stories from across the web, with the top-ranked stories receiving consideration for high editorial placement on Yahoo.com, the most trafficked page on the Internet.)
- The Smoking Gun received approximately 1 million additional page views over their average traffic, with over 275,000 visitors coming from the Yahoo! homepage.
Portfolio.com received over half a million referral visits from a Yahoo Buzz link.
- HuffingtonPost received over 800,000 unique visitors from Yahoo.com in one day.
- Imaginova reported that Space.com and LiveScience.com articles experienced big traffic spikes after they were featured and linked to directly from Yahoo's homepage for only 2 hours.
- Sugar, Inc. sites logged nearly 1.8 million unique visitors sent from five different Buzz stories on the Yahoo home page
- Even more mainstream sites are getting a boost when "buzzed."
- US Magazine: Yahoo sent US a third of its traffic on February 27th, which was the second highest traffic day since its launch in June 2006.
- Dallas Morning News' traffic spiked as a result of a Buzz link, making the featured story their most viewed single story on their news site that day.