Innovation Interactive Buys European Ad Targeter Netmining NV
This story was written by David Kaplan.
Innovation Interactive, the parent company of digital marketers 360i and SearchIgnite, has bought Belgian behavioral targeter Netmining NV. Terms were not disclosed. Netmining will continue to operate as a standalone brand. However, officially, the company will be folded into Searchignite within the first half of next year. Aside from increasing New York-based Innovation Interactive's European presence, the company hopes that the promise of greater ROI that comes with Netmining's services will make it more attractive to web marketers unnerved by the economic downturn. Innovation Interactive has been privately funded by ABS Capital and CIBC Capital Partners. Its most recent funding was in February, an Innovation Interactive rep said. Release
By David Kaplan