Innovating at Every Level | HBR IdeaCast

Last Updated Aug 31, 2010 7:53 PM EDT

Podcast

Leaders can -- and must -- facilitate ongoing innovation across their business units by "thinking from the outside in," according to Erich Joachimsthaler. In this podcast, Joachimsthaler explains how leaders who disseminate valuable marketing insights among their team members, overcome institutional resistance to change, and learn from the visionary examples (such as Steve Jobs, who saw in a quirky little accessory the chance to revolutionize an industry) can successfully establish a climate of innovation.

Featured guest: Erich Joachimsthaler, founder and CEO of Vivaldi Partners, an innovation strategy and marketing firm, and co-author of the book Brand Leadership: The Next Level of the Brand Revolution.
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