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Influencing Through Persuasive Writing

If you've ever tried to use the written word to get someone to buy your product, you'll know how tricky it can be.

In a recent video interview here on BNET, I caught up with Paul Jones from Magneto Communications who shared his 6 tips for persuasive writing.

Paul has run his copywriting and corporate training company for over a decade and his client list reads like a who's who of business. His tips cover getting attention and building credibility through to how to use a 'low risk offer' and create positive action.

For some simple, powerful tips that you can put into place immediately, watch the video.