Influencing Through Persuasive Writing

Last Updated Aug 24, 2009 10:28 PM EDT

If you've ever tried to use the written word to get someone to buy your product, you'll know how tricky it can be.

In a recent video interview here on BNET, I caught up with Paul Jones from Magneto Communications who shared his 6 tips for persuasive writing.

Paul has run his copywriting and corporate training company for over a decade and his client list reads like a who's who of business. His tips cover getting attention and building credibility through to how to use a 'low risk offer' and create positive action.

For some simple, powerful tips that you can put into place immediately, watch the video.

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (www.flyingsolo.com.au), the Australian online community for solo business owners.