Watch CBSN Live

If This Guy Can Get 66,000 Twitter Followers, So Can You

If you want to increase your Twitter following -- but you aren't Lady Gaga (9.4 million) or Justin Bieber (8.9 million) and you aren't willing to channel your inner Charlie Sheen to get attention -- look no farther than Calvin Lee, the founder of Mayhem Studios and self-styled spiky haired graphic designer with a Twitter addiction.

Calvin's Twitter popularity has not only benefited his award-winning design firm but has also resulted in mainstream media exposure and opportunities like a LG Mobile-sponsored trip to the Mobile World Congress in Barcelona.

Here's how Calvin built his Twitter following:

  • I'm just being me, engaging with my community. I try to be a resource for them. I'm a designer, so I retweet lots of design articles for beginners.
  • Know your audience. Many of my followers are small biz to medium size. Many can't afford a designer like me. Articles on web design, color, inspiration and basics of design really helps them. Novice articles are the best -- my audience doesn't benefit from intermediate or advanced design topics.
  • Answer questions. If it's not in my area of expertise, I try to find an answer for them.
  • Make sure to retweet others and share great content. Retweeting is a great way to build your network. That's how I've become friends with people like Chris Brogan, Guy Kawasaki, and key persons in small and large companies.
  • Be transparent. I share what I enjoy in my life and I'm very transparent about everything I do. I tweet photos and check in on foursquare. People feel that I am a real person.
  • Take online connections to the next level. Attend tweetups and conferences. You build a stronger bond after In Real Life (#IRL) meetings. It's just like hanging with old friends.
  • It's all about them. Be nice and courteous. Help your followers any way you can. Building a following is like providing great customer service.
  • Always give value. My followers know I like trying things out. Many brands and companies have offered me trips, products, etc. Often I'm already using the products or schwag I get, but either way I'm honest and fair about how I feel. I always stay true to myself. If I am given a product to review, I trust my community to know they won't have to doubt my choices. I focus on giving my followers real value; when you do, you'll always stay on the straight and narrow.
Read More: Photo courtesy Calvin Lee
View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.