HuffPo and Politico Lead Polical Sites Traffic; What About The Day After?

This story was written by Rafat Ali. and, two sites that didn't exist in the last presidential election, lead the list of most-trafficked sites in the standalone political sites and blogs category, according to numbers released by *Comscore*. HuffPo has 4.5 million visitors in September, up 472 percent versus year ago, while attracted 2.4 million visitors (up 344 percent) and saw 2.1 million visitors (up 70 percent).

The full chart, below:

      Selected Stand-Alone* Political Blogs & News Sites    September 2008 vs. September 2007    Total U.S. - Home/Work/University Locations    Source: comScore (NSDQ: SCOR) Media Metrix                                           Total Unique Visitors (000)                                   Sep-2007        Sep-2008      % Change    Total Internet: Total Audience  181,858         189,468             4    HUFFINGTONPOST.COM                  792           4,545           474    POLITICO.COM                        532           2,362           344    DRUDGEREPORT.COM                  1,215           2,059            70    REALCLEARPOLITICS.COM               192           1,129           489    FREEREPUBLIC.COM                  1,022             987            -3    Capitol Advantage                   794             959            21    DAILYKOS.COM                        192             923           381    TOWNHALL.COM                        407             884           117    NEWSBUSTERS.ORG                     113             732           547    WORLDNETDAILY.COM                   411             636            55    TALKINGPOINTSMEMO.COM                32             458         1,321    MICHELLEMALKIN.COM                  103             247           140    REDSTATE.COM                         38             235           514    CROOKSANDLIARS.COM                  122             218            79    RAWSTORY.COM                        219             212            -3    POLLSTER.COM                        N/A             194           N/A    MEDIAMATTERS.ORG                    145             178            23    FIVETHIRTYEIGHT.COM                 N/A             169           N/A    CQPOLITICS.COM                      N/A             139           N/A    AMERICABLOG.COM                     N/A             104           N/A 

And while these numbers are in and of itself interesting, the biggest question for any of them is what happens the day after? More true of sites like HuffPo and Politico....while HuffPo thinks that its expansion into non-political content will help, for Politico, it is about getting into print (or at least that was the stated strategy last month...the media world has changed for the worse since then, for sure), and launching an ad network. Even though online political advertising is not holding up, amidst the downturn. For 2008, only about $17.7 million is expected to flow online from political advertisers, including candidate campaigns, PACs, 527 groups and party committees. And even then nearly 60 percent of Obama's online ad dollars went towards Google (NSDQ: GOOG) as of Augustmore than $3 million, reports ClickZ.

Both of them, some others down the list, would probably need to raise money pretty soon, if they don't have a war chest already.

By Rafat Ali