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How Your Customers View Your Brand

For the past year, I've been trying to explain why brand advertising -- which may have been a great idea back when the world had 100 or so brands -- has since become a money-losing blister. Today, there are so many brands thrown at your face every day, everywhere you go, that it starts having the reverse of the intended effect. People stop wanting to buy your products because your marketing folk are annoying them. This short (36 seconds) video sums it up better than mere words:


By the way, there a whole set of Smigley videos avaiable on YouTube but this is the only one that deals with sales and marketing. Funny stuff.