How To Sell at the C-Level

Last Updated Oct 28, 2011 5:50 PM EDT

Contrary to popular belief, selling to top executives isn't difficult. In fact, it's easy, if you know how executives want you to approach them, according to Dr. Steve Bistritz and Nicholas A.C. Read, who wrote the bestselling book Selling to the C-Suite.

This post is based upon a recent conversation with Bistritz and Read, where they described the results of their extensive research and interviews with the executive community. In addition, I've added some information that I've gleaned from other sales experts.

I cannot emphasize enough how important this post can be to your career... if you want to make the big money deals.

To start learning this crucial skill, click the green NEXT button to the right.