How to Improve Marketing E-mail Hit Rates

Not having the best luck with your e-mail marketing campaigns? Marketing Pilgrim has a few suggestions, starting with this:

Personalize the subject line with the recipient's name. It turns out one of the most important factors when it comes to email is to personalize the subject line. So use the person's name you're sending the email to in the subject line and you'll get better open rates, according to a MailerMailer study. That's because people look at the subject line quickly and decide if they'll read or delete your message.