How To Have a Perfect Customer Meeting

Last Updated Jun 14, 2010 8:42 AM EDT

In previous posts, I've explained How to Create a Dynamite Presentation and How to Give a Killer Product Demo. This post explains how to prepare for, and execute, a perfect one-on-one, face-to-face customer meeting.

This type customer meeting is a crucial step in many sales processes. Telephone sales can be effective, and online communication can make it easier to build a customer relationship. However, when it comes to closing business, there's no substitute for actually being one-on-one with a real, live customer.

Are you ready to learn this all-important sales skill? If so, read on...

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NOTE: Much of this post comes form a conversation with sales guru Brian Tracy, but I've added a lot of material from other sales trainers.

Illustrations by Araga