How to Get to the Top of Search Rankings

Last Updated Oct 30, 2008 10:59 AM EDT

Want to be on the top of the search rankings when someone's looking for your product or service? Who doesn't?? If so, you've got to use search engine optimization strategies when designing your web site and posting content. It doesn't happen naturally.

What are the proven techniques? Sally Falkow posts an excellent primer called, "How to Get on Page One of Google." It's a quick read so check it out. But here's the exec summary:

  1. Get a domain name that contains a top search term for your product or service
  2. Include a mix of rich content including video, text and images
  3. Make sure your site architecture is bot-friendly (bots are the computers that search the Internet for content)
  4. Have a blog on your site
  5. Generate keyword-rich inbound links
  6. Have a database of content for people and search engines to search
  7. Issue search-optimized press releases
  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.